Empower - 21 Web Design Trends - Flipbook - Page 66
SEAMLESS SURREALISM
Many designers have taken the collage art trend even further, designing their websites in a surrealist style. This technique is characterized
by how it positions elements upon counterintuitive, unusual backgrounds. Gucci’s example places each handbag on a unique, imagebased background. Shoppers can then see each item in an entirely different light, immediately followed by an added layer of each
handbag’s look and feel and its fashionable vibe. Surrealism in web design also involves flamboyant colors and textures that present the
abstract, artistic mind of the creator. Over time, more and more e-commerce websites are using this trend to present their products in
a novel, emotional way.
This technique is
characterized by how it
positions elements upon
counterintuitive, unusual
backgrounds.
Ref. Elementor, 13 Leading Web Design Trends for 2021, 2021
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