Empower - 21 Web Design Trends - Flipbook - Page 71
TEXT-ONLY HERO
IMAGES
A bold, unique font
could be just the thing
to get a user’s attention
quickly.
Newspapers always put their most eye-catching,
important information “above the fold” to increase
sales. The website equivalent of this is at the top
of a page and is called the “hero section.” A current
trend in 2021 is catching internet users’ attention,
who are bombarded by tons of web pages every
day, by removing the typical background image in
the hero section and replacing it with eye-catching
typography. A bold, unique font could be just the
thing to get a user’s attention quickly. For example,
just like a giant billboard, making your homepage
hero section full-height will focus your users’
attention, serve as distraction-free messaging, and
immediately communicate what your organization
can do for users. It’s also a unique opportunity for
great storytelling, and go from hero to superhero.
Ref. TheeDigital, Top Web Design Trends for 2021, 2021
BE THE SUPERHERO EVERYBODY WANTS
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