Empower - 21 Web Design Trends - Flipbook - Page 75
LIFE ON SCREEN: IMMERSIVE DIGITAL EXPERIENCES
REPLACING ‘IRL’
As the coronavirus puts «normality» on hold, we’ll see more of our
lives played out on screen as the digital community ramps up the
creation of stimulating, immersive experiences that are almost as
good as the real thing. Robust platforms will blur the boundaries
between real and virtual by creating practical experiences that are
spatial and rich with elaborate visual effects. A great example of
this is Prada’s Spring Summer 2021 catwalk show, which moved
entirely online without a live audience. It was presented as a video
with complementary materials, including a 3D VR. Another great
Ref. Creative Boom, The biggest web design trends set to
dominate in 2021, 2021
example is Tokyo’s Tree By Naked restaurant. Everything from
virtual tree branches to gusts of wind shoot across the walls and
tables to illustrate the journey of life, and each dish tells a story,
enhanced by sounds, lights, smoke, and scents. To enhance the
experience even further, diners can don headsets to discover virtual
farm animals dressed in human clothes sitting around them, or see
tiny, illuminated fish swimming across plates, dissipating when
touched. As far as applications go, the sky’s the limit.
Ref. Vogue, Prada spring 2021 ready-to-wear, 2021
IMMERSIVE LIFE EXPERIENCES ON SCREEN
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