Empower - 21 Web Design Trends - Flipbook - Page 78
PRIORITISING
HEALTHCARE AND
MENTAL HEALTH
2020 has truly reminded us about the importance of
healthcare and why we need to prioritise our mental
health, too. Designers are addressing the severity of
these issues by prioritising healthcare and emotional
wellness. You can expect more soft, happy and even
funny visuals replacing the familiar «clinical-looking»
ones. The use of illustration and vibrant, energetic
colour palettes will send a friendly, positive message
to patients who need it, fostering a feeling of optimism
and wellbeing. Recent examples include Boost’s neonorange website, which is on a mission to make health
simple by offering vitamins for the immune system,
helping people to get sick less often. And there’s
also SquadEasy whose mission is to make us happier
through targeted exercise, better nutrition and «full
harmony». The website prominently features a vivid
green design and a joyful, rotating puppy—zootherapy
at its most wonderful.
You can expect more
soft, happy and even
funny visuals replacing
the familiar «clinicallooking» ones.
Ref. Squad easy, 2021
JUSTICE, HOPE AND HAPPINESS
I 78