Empower - 21 Web Design Trends - Flipbook - Page 8
CUSTOMIZED COMPLEX TYPOGRAPHY
Customers often associate a particular font with some big brand, i.e. Google’s in-house Roboto font. The latter has become an integral
part of the brand and carries value in terms of customer recognition and preference. It’s no wonder experiments with fonts have become
one of the remarkable user-interface design trends. Today web designers use complex typography to highlight the most important
information and convey it to customers. Many websites are entirely built on typography, giving them a fresh and entertaining look.
Today web designers
use complex typography
to highlight the most
important information
and convey it to
customers.
Ref. Codica, 12 Latest UX/UI Design Trends That You Should Know in 2021, 2021
HAVING FUN WITH FONTS
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