Empower - Archetypes - Flipbook - Page 10
HUMANIZE YOUR BUSINESS
Companies like Lego leverage their brand archetype so well that we
develop a sense of trust in them, and we believe them not to misguide us,
just like we’d trust a friend.
Unless your audience
connects with your brand
on a personal level, they
won’t turn into loyal
So the number one benefit of brand archetypes is that they help in
humanizing your company.
Unless your audience connects with your brand on a personal level, they
won’t turn into loyal customers.
Brand archetypes ensure that your customer feels like you are their best
Just as if you were their loved one, your customers get the sense they can
rely on you for everything because your brand’s behavior shows them that
you can be trusted.
THE BENEFITS OF BRAND ARCHETYPES FOR (SMALL BUSINESS) MARKETING