Empower - Archetypes - Flipbook - Page 13
D- B RAND ARCHETYPES INCREASE YOUR BRAND AWARENESS
Last but certainly not the least, brand archetypes help you in
building brand awareness.
For instance, take Chanel, the famous fashion brand that
embodies the “Lover” archetype.
Their archetype informs everything; from product development,
to marketing and the way they choose to phrase their offers.
They’re well known for it. So when you know your brand’s goals
and visions, you instantly realize what brand archetype you should
adopt. Once you implement and highlight it with every single thing
you do, you project a harmonious message to your customers.
Now, there are all kinds of interesting archetypes that we’ve
helped our clients implement. When they exist at the beautiful
intersection of your personal business credo and your customers’
values, brand archetypes can drive significant results.
But to get you started off, we’ll talk about the 12 most important
THE BENEFITS OF BRAND ARCHETYPES FOR (SMALL BUSINESS) MARKETING