Empower - Archetypes - Flipbook - Page 17
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HE MAGICIAN BRAND
ARCHETYPE
Brands using the Magician archetype dream of creating something
revolutionary and magical.
Their products are unique and distinct, and once they have put their
mind to it, they bring it to a fabulous completion that amazes their
customers.
The Magician’s motto - anything can happen - is what makes them
truly sensational.
They think outside the box, and aren’t afraid to consider seemingly
impossible solutions. Making the impossible happen is their
trademark.
The Magician brands are often considered to be the innovators in
the society, so don’t be surprised by the names you see on this list:
• Entertainment (Disney)
• Technology (Polaroid)
• Finance (MasterCard)
Experience the incredible, and make long-lasting
memories.
The Magician in them is visible in their desire to make the
extraordinary happen. They foster ‘magical moments’ in their
product experiences.
In popular culture, there is no better character that explains the
brand archetype of Magician than Gandalf in the Lord of the Rings.
WHAT ARE THE 12 MAJOR BRAND ARCHETYPES?
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