Empower - Archetypes - Flipbook - Page 19
5- T
HE CREATOR BRAND
ARCHETYPE
“If you can dream it, you can do it.”
That’s the simple saying that the Creator lives by.
The Creator archetype includes all the dreamers, innovators, and
artists who have a thirst for creating in any form. They believe
in selfexpression through their work, and that’s what drives this
archetype forward.
Moreover, a brand embodying the Creator is constantly moved by
the need to create something original and authentic. They want
to make a mark on the world with their uniqueness, and leave an
endearing and beautiful legacy.
Popular Creator brands include:
• Lego
• Apple
• Adobe
• GoPro
The Creator helps you create your own
masterpiece
In popular culture, the best example of the Creator archetype would
be Andy Warhol. He left a significantly legacy behind, and his works
have inspired millions.
WHAT ARE THE 12 MAJOR BRAND ARCHETYPES?
I 19