Empower - Archetypes - Flipbook - Page 2
TABLE OF CONTENTS
1
Introduction
2
What are brand archetypes?
3
The benefits of brand archetypes for (small business) Marketing
4
What are the 12 major brand archetypes?
5
How to use brand archetypes for your small business marketing
a. Brand Archetypes Humanize Your Business
b. Brand Archetypes Give You Clear Vision and Purpose
c. Brand Archetypes Shape Your Messaging
d. Brand Archetypes Increase Your Brand Awareness
1. The Sage Brand Archetype
2. The Lover Brand Archetype
3. The Magician Brand Archetype
4. The Ruler Brand Archetype
5. The Creator Brand Archetype
6. The Innocent Brand Archetype
7. The Hero Brand Archetype
8. The Explorer Brand Archetype
9. The Caregiver Brand Archetype
10. The Outlaw Brand Archetype
11. The Jester Brand Archetype
12. The Everyman Brand Archetype
INTRODUCTION I 2