Empower - Archetypes - Flipbook - Page 21
HE HERO BRAND
Staying true to their character, the Hero archetype is for brands and
companies that defy the ordinary, overcome hardships, and always excel
in extreme circumstances.
The Hero archetype wants to make the world a better place, and it
does so through hard work.
The Hero’s motto - where there is a will, there is a way - is a testimony of
what it aspires to become. When everything goes left and there’s no way
out, the hero saves the day.
The Hero wants to help everyone become
The Hero doesn’t just take up the task of saving the victim, but they also
rise to the occasion and defend the underdog.
When it comes to action, the hero is not afraid to put in extra hours and
effort to prove their worth. They are known for their courageous actions,
and perform given tasks without any complains.
In the world of marketing, the Hero archetype is normally found in
outdoors, active wear, and similar brands:
If you’re there for your customers come hell or high water, you’re a Hero.
When it comes to popular culture, there’s no need to guess who the best
examples of the Hero archetype are: the Marvel and DC superheroes.
They defend the world against all threats, rise up to the occasion, and constantly
save the day. At the same time, they’re righteous and selfless in their acts.
It’s just like the Hero to lend a
WHAT ARE THE 12 MAJOR BRAND ARCHETYPES?