Empower - Archetypes - Flipbook - Page 23
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HE CAREGIVER BRAND
ARCHETYPE
With the motto of “Love thy neighbor as you love yourself,” the
Caregiver exudes the charm and amiable nature of a giving person.
They are driven by their idea of caring for others, and protecting
them at all cost.
Their selfless nature sets them apart from others, and makes them
the ideal archetype for you if your product shares similar values.
The Caregiver is also known as: the altruist, helper, supporter, and
saint. That tells you pretty much everything about the archetype.
They’re all about caring for people in need of help and support,
so you’ll often see brands such as:
• Non-profits
• Insurance
• Hotels
• Healthcare
In pop culture, the best example of the Caregiver would be the late
Princess Diana.
WHAT ARE THE 12 MAJOR BRAND ARCHETYPES?
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