Empower - Archetypes - Flipbook - Page 28
KNOW YOUR AUDIENCE (AND YOURSELF)
First things first, know your own self and your audience.
As a small business owner/manager, or an entrepreneur, your
business lives and dies by how you behave. You have to know
your business’ values first, as well as the values your customers
believe in before you get to work on finding and shaping your
ideal brand archetype.
When it comes to incorporating a specific brand archetype
in your brand’s promotional efforts, it is important to choose
the archetype that suits your brand and your customers’
personalities the most.
Chanel, a Lover
brand, often shares
soft visuals
Whether it’s the soft voice of the Lover archetype or the bold
and dominant traits of the Ruler, it all comes down to the kind of
product you are planning on selling, and how you’re planning to
sell it.
HOW TO USE BRAND ARCHETYPES FOR YOUR SMALL BUSINESS MARKETING
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