Empower - Archetypes - Flipbook - Page 29
LIST YOUR BRAND’S DOMINANT
What drives your business?
Do you want to create something phenomenal, or do you want to focus on
serving your customers so they can achieve all their goals and feel truly
happy at the end of the day - thanks to you?
In a way, you’ll have to assemble a list of business practices, as well as
your business goals, visions, and missions in order to find the fitting
Pay attention to brands that share similar traits. Have you always perceived
your business as a smaller Apple when it comes to providing awesome
Jot that down!
Once you’ve created a list of your “personality characteristics” and
compared that to other brands, you’ll have a good idea of where to get
started with brand archetypes.
HOW TO USE BRAND ARCHETYPES FOR YOUR SMALL BUSINESS MARKETING