Empower - Archetypes - Flipbook - Page 9
THE BENEFITS OF BRAND ARCHETYPES FOR SMALL
BUSINESS MARKETING
Let’s start with an example.
Right now, Lego is one of the most loved brands.
Almost every child has at some point played with Legos, and
the very notion of Lego gives everyone a sense of childhood
nostalgia. You immediately get the desire to build something
new, which is mainly because Lego embodies its brand
archetype - the Creator - so well.
Now, if you loved Legos so much growing up, of course you’re
going to show your own child your favorite toys. (You might
even play with them!)
This is why Lego has a stellar reputation and managed to remain
in business all these years.
But Lego isn’t the only brand that leverages brand archetypes
with such skill that they go from a business trying to sell to us,
and turn into a friend.
This is why Lego
has a stellar reputation
and managed to remain
in business all
these years.
THE BENEFITS OF BRAND ARCHETYPES FOR (SMALL BUSINESS) MARKETING
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