Empower - Digital Transformation - Flipbook - Page 6
WHAT IS A DIGITAL TRANSFORMATION?
As defined by Constellation Research it’s “the methodology
in which organizations transform and create new business
models and culture with digital technologies.”
This is done through technology and motivates:
Innovation
New business models
Improves the experience of employees, customers, partners
and stakeholders
SMBs see that change is here, and know that they must adapt
their businesses to survive and thrive now and in the future.
Most SMBs are in the planning phase of their digital transformation:
48 % planning
36% already implementing
16% no plan underway
By doing so, businesses improve:
1. Profitability
2. Customer satisfaction
3. Increase speed-to-market
SMBs see
that change
is here
WHAT IS A DIGITAL TRANSFORMATION?
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