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A NOTE FROM
THE EDITOR…
I am delighted to bring you the tenth edition of Portfolio Magazine, the
Property, Lifestyle and Business publication for the North East.
We’ve continued to create a bigger
and better publication with each edition,
and Portfolio 10 has certainly continued
that trend. We have a range of the
region’s best residential and commercial
property opportunities, news from the
outstanding local and national businesses
and some luxury lifestyle pieces to give us
the inspiration we need for 2021.
With the lead feature on the Riverside
Sunderland masterplan, repeat
contributions from many of our
advertisers including Karpet Mills, Inn
Collection Group, Developing Consensus,
NewcastleGateshead Initiative, SBA,
Gentoo, Master Debonair, Novellus
Aesthetics and The Social Co. In preparing
this edition I have met some inspirational
business people along the way, while
welcoming some new members to the
Portfolio family, with features on an
exciting project completed by Rowen
Homes, outstanding features and news
from luxury automotive specialists
Performance 28 and an awe inducing
feature from yacht specialists West
Nautical.
We are proud to include a focus on the
outstanding Riverside Sunderland
development, with the pledge to create
1000 new homes, 10,000 new jobs and a
transformed city centre, as well as a
million sq ft of oce space. The strategic
plans will support connectivity,
encouraging business and tourism in the
city centre, providing a forward-thinking
way of living and working and also
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futureproong the city’s economy. These
ambitious plans undoubtedly provide us
with the reassurance that despite
challenging times, our region continues to
plough on, our built environment will
continue to change for the better while
living, working and socialising
opportunities for local people will not dry
up as some may have feared.
In the marketing world, we’ve had to
adapt approaches signicantly to meet
changes in the public’s daily routines and
consumer habits. Valuable print content
continues to provide a much-needed
break away from screen time, as many
people are trying to appreciate the ‘little
things’ which bring us fullment in lieu of
the experiences we had when freedom
was a given.
Digital marketing continues in its
growing importance, and we continue to
adopt innovative approaches to reach
target audiences and key demographics
with relevant content. We’ve undergone
signicant works on our website creating
an uplift in trac and enquiries every
month of up to 72% year on year so far.
I am not alone in saying that I am, and
always will be, passionate about the mix
of print and digital marketing and PR, as
they both serve dierent, and equally
important purposes.
My hope is that our readers will gain a
sense of positivity and condence in our
region and its business community thanks
to the content in this edition of Portfolio.
Issue ten is a testament to the driven,
ambitious and dedicated people who are
determined to maintain the vibrancy and
prosperity of the North East.
There’s no denying that 2020 has been
challenging, however, it is important for
us all to reect on the hurdles which have
been overcome, the progress made and
the lessons learned throughout the year,
no matter how big or small.
As always, thank you to all of our
advertisers and readers for your
continued support.
Enjoy Reading.
Cassie Moyse
Editor
Portfolio Magazine
cassie.moyse@bradleyhall.co.uk
PORTFOLIO MAGAZINE