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NEWS
Social Co directors James Ogilvie, Phil Sutclie and Kane Haig
MARKETING FIRM CELEBRATES
INTERNATIONAL SUCCESS
AND SIGNIFICANT GROWTH
A North East based social media agency has added seven new members
to its team following a string of successes in recent months.
The Social Co., which was launched in
2016 by James Ogilvie, Phil Sutclie and
Kane Haig, is celebrating signicant
business growth including major client
wins and team expansion in addition to
the success of its internationally
celebrated campaign to promote
positivity during the coronavirus
outbreak.
The rm launched its #weremember
viral campaign, which is estimated to have
had over 100 million views, while also
expanding its impressive client portfolio
which now includes a range of local
companies and national organisations
including; Audi, SCS, Spec Savers and the
NHS.
The campaign was launched at the
beginning of lockdown to inspire positivity
and was shared by a range of celebrities
including A-lister Whoopi Goldberg, used
on ITV news and was also classied as
approved content by the United Nations,
ISSUE 10 : AUTUMN 2020
allowing international broadcasters the
ability to use the content.
James Ogilvie, director, said: “The past
few months have been about adapting
and dedication to our business and our
client’s needs. It was important for us to
analyse trends across a variety of sectors
and to advise on any necessary strategic
changes to marketing which ultimately
play a part in businesses survival. For
example, the hospitality industry has
certainly been hit hard, so it’s now more
important than ever to adapt and stand
out from the crowd across several aspects
including environment, service oerings
and marketing.”
The trio of directors has also recently
invested in several businesses including
garden company ATM Outdoor Living and
leading cosmetic teeth whitening
company Diamond Whites and the
recently launched Diamond Whites
Aligners. Each of the businesses have
benetted from increased turnover
thanks to the marketing expertise of the
new shareholders. Successes have
included a signicant growth in online
presence, heightened enquiries and sales,
viral social media campaigns the
appointment of former Love Island
contestant and inuencer Olivia Bowen as
an ambassador for Diamond Whites
Aligners.
James continued: “We’re delighted at
the recent success of the business and are
excited to be expanding and investing in
other businesses.
“Our ambitious and strategic growth
plan will see us treble the size of our team
at The Social Co. and increase our
capacity to welcome new clients. Our
portfolio includes a number of national
and international organisations and we
also remain committed to supporting
regional businesses with innovative
marketing solutions.”
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