ALT EXAMPLE - ANNUAL REPORT - LARTA INSTITUTE - Flipbook - Página 31
THE ENERGIZED IDEA, XTB LABORATORIES
RECIPIENT OF LARTA INSTITUTES’ “IDEAS, ENERGIZED”
GUNJAN SIROYA, LARTA PRINCIPAL ADVISOR
PRIZE FROM THE 2016 AG
Area of expertise: Business strategy,
Go-to Market Strategy, Financial
Issues and Business Model,
Reimbursement/Pricing Strategy,
Strategic Partnership Planning,
Value Modeling
Industry expertise: Healthcare,
Medical Devices, Life Sciences,
Consumer and Industrial Electronics,
Hi-Tech, Oil & Gas, Manufacturing,
Retail and Financial Services
INNOVATION SHOWCASE
Women-Owned Business
Industry: Agriculture
Technology: Plant Disease Detection
Platform
Larta Program: Ag Innovation
Showcase 2016
UC DAVIS INNOVATOR OF
THE YEAR AWARD
FEATURED IN THE
SACRAMENTO HERALD
“The “Ideas, energized” prize publicized XTB
to the ag business community and brought
us attention we couldn’t access on our own.”
FEATURED IN
COMSTOCK MAGAZINE
CRISTINA DAVIS, CO-FOUNDER AND CSO, XTB LABORATORIES
Q+A:
Cristina Davis
Co-Founder and Chief Science Advisor
What is your company’s technology?
Citrus greening disease has cost the United States citrus industry over $3.6 billion
and over 6,600 jobs. Our solution is a diagnostic early detection and prevention platform. Diseased trees emit specific odors that we have catalogued and can identify,
enabling citrus growers to eliminate diseased trees before they blight the field.
What sets your company apart from the competition?
Our early detection method can be performed at a substantially lower cost with
rapid field deployment. On average, it takes two to three years for visual symptoms
of the disease to manifest. Our company cuts that down to two to three days, which
gives the citrus industry a chance at preventing further loss.
What was Larta’s impact on your company?
John Selep, my PA at the Ag Innovation Showcase, showed me how to present to
investors. As a result, XTB won the "Ideas, energized" prize, and came from the
Showcase with $10,000, strategic introductions to Larta's network, and a year's
worth of dedicated mentoring from the Larta executive team.
27
COMPANY PROFILES
“XTB LABORATORIES HAS DEEP
CONNECTIONS IN THE CITRUS
INDUSTRY AND TREMENDOUS
POTENTIAL FOR COMMERCIAL
SUCCESS.”
JOHN SELEP
LARTA PRINCIPAL ADVISOR
Q+A:
Gunjan Siroya
Larta Principal Advisor
How do you teach innovators
to think like entrepreneurs?
As a Principal Advisor, I seek to understand the innovation, the innovator
and their motivation. I then question
the gaps in every aspect of their business
strategy and propose alternatives. Finally,
I collectively use Larta’s tools and best
practices to build customized market
segmentation, value propositions, business
models, go-to market and other strategies, which encourage innovators to
think like entrepreneurs.
What is the role of the Principal
Advisor in Larta’s mission?
As mentors helping entrepreneurs we are
an extension of the innovator’s executive
team, helping address their technology,
market and business hurdles with Larta's
program guidelines.
Background
Gunjan Siroya has over 27 years of innovative business development, technology,
business operations, partner management,
marketing and product management
experience. He is a Principal Partner at
Netspective, a business consulting and
technology services firm in regulated
markets.
Gunjan has helped build collaborative
relationships, organizational capability,
managed P&L and optimized bottomline, leveraging his experience from technology services and solutions business
across multiple industries, delivery models,
and engineering services.
He was P&L vertical head at HCL Technologies, a $5B global organization, where
he led the establishment of the Consumer
Electronics business unit. Prior to that,
Gunjan led IT, Engineering, Infrastructure
and Business Process Outsourcing business
units across various industries, and has also
ventured into entrepreneurship with innovative cross industry platforms for Material
Handling and Construction Equipment
markets.
1
ADVANCED DEGREE
3
SUCCESSFUL STARTUPS
OF HIS OWN
4
YEARS WORKING WITH
LARTA PORTFOLIO
COMPANIES
22
YEARS OF CONSULTING
EXPERIENCE
27
YEARS OF COMMERCIALIZATION EXPERIENCE
PA PROFILE
28