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LIFESTYLE REVIEW
e dyson
supersonic hair dryer
dyson changed the world of hair with its invention, the supersonic hair dryer a product that would disrupt the market and become a game-changer in the
beauty industry. the technology claimed to be like no other, and demand
ensued for what would become a staple device for beauty gadget enthusiasts.
he product which Harper’s
Bazaar awarded as 'Best Hair
Dryer' at its Best of the Best
Beauty Awards 2020,
commenting; ‘Still unbeaten for
the speed at which it dries our
hair beautifully, while it protects it
perfectly.’, recently launched its copper
gift edition ready for Christmas.
The statistics are certainly impressive,
as the company claims to "increase
smoothness by 75%, increase shine by up
to 132%, and decrease frizz and yaways
by up to 61%," – while also ensuring hair
is protected against damage and drying it
quicker than other hairdryers.
Dyson has become synonymous with
quality and technology, following
establishing itself as the go-to brand for
vacuum cleaners for decades, and not to
mention making its investor, James Dyson,
the wealthiest person on The Sunday
Times Rich List with a net worth of
£16.2billion.
In a strategic move, the brand moved
from cleaning technology to beauty,
releasing a hairdryer which promised to
dry hair faster while protecting tresses
against heat damage.
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What Dyson says sets this dryer apart
from the rest is its digital, 13-blade motor
which is in the handle, sending 13 litres of
air per second which then multiplies to 41
litres and is checked 20 times to maintain
a precise temperature – all within 1
second.
The overall image and style of the
product is impressive. The look is sleek,
sophisticated yet uncomplicated, and
instantly recognisable.
Easily transferable magnetised
attachments, which are made from
temperature-controlled materials to avoid
any accidental burns, come with your
purchase. Three nozzles including a
smoothing nozzle, a styling concentrator
that’s angled to focus on more precise
styling and a large diuser to help dene
curls and defrizz hair, as well as a storage
hanger and a non-slip heat mat.
Operating the Dyson hairdryer
couldn’t be simpler, with three speed and
four heat levels, plus a cold shot button.
As soon as the power button is pressed
the dryer hits full speed and selected
temperature – whilst maintaining a low
level of sound and being light and easy to
control.
The Dyson hairdryer is lowmaintenance, with three ashing white
lights set to alert you when the lter
needs to be cleaned out. Instructions are
provided and it is suggested that the
product is cleaned once a month.
www.dyson.co.uk
PORTFOLIO MAGAZINE