ExpolankaHoldingsPLCAR2021-22.pdf - Flipbook - Page 76
EXPOLANKA HOLDINGS PLC
INTEGRATED ANNUAL REPORT 2021/22
The strength of our intangible assets plays a critical
role in our success as a renowned globalised
conglomerate against a dynamic and competitive
business backdrop. These are long-term assets
which are essential to create value overtime.
Recognising the significance, we give top priority to
build, optimise, leverage and manage our intellectual
assets, in turn, underscoring our strategic delivery.
Our approach is well-thought-out under four strategic
priorities, identified based on our core competencies.
Accordingly, we draw up our annual plans and allocate
necessary budgets to add and strengthen the quality,
scale and value of these assets including their future
potential. Our Board and the senior management are
fully aware of the significance of keeping track and
accounting for the intellectual capital base within the
strategic decision-making process. We have identified a set of key performance indicators, which are monitored
consistently and are duly tabled for management deliberations on a regular basis.
From modest beginnings nearly four decades ago, Expolanka has made its mark as a leading multinational
organisation, with a strong presence in three business sectors and the footprint reaching out to 34 international
markets around the world. With our listing on the Colombo Stock Exchange in 2011, the subsequent
restructuring and the strategic partnership with SG Holdings Group in Japan, we have consolidated our
positioning in our core businesses. Today, we are amongst the most respected in the country’s business arena
and amongst the most recognized on a global front.
Our corporate brand strength and recognition stand as a pillar against the present market complexities. It is also
one of the largest influencers on our customers in terms of gaining market share. Our commitment to ethical
best practices in terms of environmental, social and governance considerations have further added on to our
brand repute, gaining stakeholder trust and confidence. It is in this light that we continue to give time, effort
and capital to further our corporate social responsibility. The EFL Global Goodness initiative along with Sabrina
Yusoof Women Empowerment Initiative, among others, have added significant value to our brand standing.
The Group has several brands as depicted below.