GraceMar-Online-Trainings-and-Certs - Flipbook - Page 13
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Meta Social Media Marketing Professional
Certificate
Launch your career in social media marketing. Build job-ready skills and credentials
to go from beginner to job ready in about 5 months. Set and maintain flexible
deadlines. No degree or prior experience required.
6 months at suggested pace of 6-10 hours/week
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Build the Skills to Get Job Ready
Hands-On Projects
Earn a Career Credential
Whether you’ve been tinkering with social media platforms for your business already or are completely
new to the field of digital marketing, you’ve come to the right place. This six-course program,
developed by digital marketing experts at Aptly together with Meta marketers, includes an industryrelevant curriculum designed to prepare you for an entry-level role in social media marketing. After an
introduction to digital marketing and major social media platforms, you’ll learn to establish an online
presence, create posts, build a following, and manage your social media accounts. You’ll develop skills
in creating and managing advertising campaigns in social media and learn to evaluate the results of your
marketing efforts. Upon successful completion of the program, you’ll earn both the Coursera and the
Meta Digital Marketing Associate Certification, proving your skills in social media marketing and in the
use of Meta Ads Manager.
Once you earn your Meta Certification, you’ll get exclusive access to the new Meta Career Programs Job
Board—a job search platform that connects Meta Certified professionals with 200+ top employers who
have committed to sourcing talent through its certification programs. We’ll provide you with the link
once you’ve completed all the courses and passed the exam.
The Professional Certificate is now ACE® recommended.
WHAT YOU WILL LEARN
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Create and analyze an effective advertising campaign for your target audience
Create a creative brief that includes the assets for your paid ad
Create, edit, and troubleshoot ads in Meta Ads Manager
Establish and manage a social media presence
Applied Learning Project
From establishing your business goals and brand to creating and evaluating an ad campaign in Meta Ads
Manager, you’ll work directly within social media platforms to create engaging and relevant content,
discover the ins and outs of each social media platform, practice analyzing metrics, and more. Your
results will include a portfolio you can share with a future employer or use at your own business.