ESG Report 2022-2023 - Flipbook - Page 10
HIGHLIGHTS
INTRO
ESG MANAGEMENT SYSTEM
PRIORITY AREA
APPENDIX
Mission & Vision
Hankook Tire & Technology ESG Report 2021/22
10
Brand Portfolio
Hankook Tire & Technology strategically operates three global tire brands: ‘Hankook’
represents our leading premium brand in Korea and abroad; ‘Laufenn’ targets global
customers who pursue smart consumption and distinctive style; ‘Kingstar’ endeavors to
meet specific local needs.
Bussiness Principle
- We seek innovation in all aspects
- We think of customers as our top priority
- We grow with our employees
- We fulfill our social responsibilities
based on sustainability
MISSION
Future Innovated,
Innovation realized
- We make an effort to maximize shareholder value
Core Value
We pursue the Proactive Leadership
- Passion
- Innovation
- Collaboration
- Global
Hankook is the global flagship brand of Hankook Tire &
Technology, and has a range of sub-brands that cater to
diverse vehicle and product types for customers around
the world.
2030 Mid/long-term Goal ST5
Created to provide practical driving experience to drivers,
Position
Laufenn is designed to meet the needs of consumers
- Global Top 5(M/S ≥ 6.5%)
who seek a simple yet sophisticated lifestyle. Laufenn
- Net Sales ≥ 13 billion$
operates diverse brands spanning S, G, X, and I Fit.
Capacity
- 150 million Unit
Brand
- Hankook Brand Premium Top tier
- AB Competitive 2nd tier
Technology
- Top 3 in Technology
- No. 1 in EV
Profitability
- EBITDA margin ≥ 20%
- Operating Profit margin ≥ 10%
※ ST5: Solid Top Tier 5th Position
VISION
The Future Driving
Innovator
Strategic Direction
- Value Focused Portfolio
- Market Winning Service
- Technology Leadership
- Premium Brand Elevation
- Innovation DNA
Kingstar refers to ‘tires that deliver optimal on-road
performance’ and operates the ‘Road Fit’ brand.