IN FOCUS - VOLUME III - Flipbook - Page 3
“WITHOUT CONTEXT, PHOTOGRAPHS CAN EXIST IN A VACUUM. IN FOCUS
ADDRESSES THAT BY SATISFYING ANY APPETITE FOR AN INSIDER’S LOOK AT THE
CREATIVE PROCESS AND EMERGING NARRATIVES. WHEN WE WORK IN PLACES
SUCH AS WEST TEXAS, THE FOCAL POINT OF THIS INAUGURAL EDITION, THERE
WILL ALWAYS BE STORIES, NOW WE HAVE ROOM TO TELL THEM.”
his summer, we are proud to launch
In Focus – a quarterly international journal
with photography and film as its genesis,
and collaboration and philanthropy as
its backbone. There will be a focus on
doing right by doing good and we will
feature those that work with that purpose.
The world has changed in 2020 and we do not
expect it to revert to the mean, nor would we want
it to. After a tumultuous few months, we believe
it is the start of a new era.
We are now communicating with a more emotionally intelligent and demanding audience and
we must present our work accordingly. It was
time to upgrade the literature, as our brand has
strengthened and broadened. Lockdown has given
us the opportunity to listen and evolve. The end
result is a much more precise insight into the work
at David Yarrow Photography (DYP).
Without context, photographs can exist in a
vacuum. In Focus addresses that by satisfying
any appetite for an insider’s look at the creative
process and emerging narratives. When we work
in places such as West Texas, the focal points of
this inaugural edition, there will always be stories,
now we have room to tell them.
The title of the journal, In Focus, speaks to two
governing themes at DYP. Firstly, if photography
were a language, then the key verb for David
would be focus. A photographer determines the
narrative by deliberately including or excluding –
either something is decidedly in focus or it is not.
The title pays homage to that sentiment.
In Focus also reminds us of the need for relevance
in what we do. David has always been uncomfortable with the tag ‘wildlife photographer’, as it is
a limiting definition. He simply goes to where he
feels he should be.
As an amateur photographer, this was pitchside
at Greenock Morton Football Club. It was these
early years as a sports photographer that instilled
in David the importance of focus. It is fitting that
we now regularly collaborate with sports icons,
and many of whom will feature in the publication.
All five sports stars in this edition transcend the
game of golf, each are committed philanthropists.
Whilst these journals will be framed by David’s
art, we have taken the opportunity to also feature
the film and photography work of the greats. Our
firm contention is that, at its heart, photography
is a collegiate industry; one photographer’s gain
is not another’s loss. In our first edition, David
speaks to fellow Glaswegian, Harry Benson.
Harry’s life passion is photography and he has
pursued that passion with a steely determination
that we find inspiring. No one was more critical
of Harry’s work than Harry himself – it was his
edit that made him one of the greatest press
photographers of all time.
We quote Ansel Adams on the opening pages, because his prompt, that you bring to your
photography “the pictures you have seen”, rings
true with us. We are not embarrassed to confess
that much of our creative output is influenced by
celebrating the success of others.
At DYP, we are firm believers that one plus
one can equal three and we have always worked
accordingly. The collaborators we partner
with are integral to our goals and our process.
All are authoritative voices whether they be champions of sport, show business, fashion, conservation
or humanitarian work. In this edition, we talk to
Game of Thrones star, Nathalie Emmanuel about
race; Cindy Crawford about the winds of change
in the fashion and beauty industries; and discuss
art and film with Australia’s Chris Hemsworth.
This journal, by celebrating the effectiveness
of collaboration, will hopefully lead to new initiatives and partnerships established on the same
principles. Post COVID-19 there will be pressure
on artists, not only to address the relevance
of what they do, but more specifically, to focus
on the needs of others. We now have a stronger
platform on which to do that.
ALEX AMES, EDITOR-IN-CHIEF