COP 22 - Flipbook - Side 19
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Quality that last
Lasting power is not our concern,
trend based consumption is. We
want to highlight the total cost of
ownership to our customers.
Tried & Tested
Third part tested products to ensure
the relevancy of our sustainability
claims.
A sustainable option
for everyone
Sustainability is
personal
Ranging from low-price til high-end,
consumers should be able to find a
Your home, your style - The important
aspect is our ability to incorporate
sustainability into the final product.
product that match their budget.
Quality that lasts
Changing the way we do business
Our objective is to prolong the lifetime of our good,
valuable, certified products while promoting optimum resource utilisation and improved consumption
patterns. Okay, you may think - What’s in it for me?
We find a growing interest within the industry in
doing business based on environmental beneficial
specification and standards. However, the development of products, actually fulfilling these specifications, have not had its break-through yet, with the
consequence of standards not being met.
The full explanation includes a long story of total
cost of ownership. The short version is, that we
make products that are made to last - Our stone
and solid wood assortment can last more than 100
years, our core based products, such as laminate
and linoleum, more than 50 years. Lasting power is
not our concern, trend based consumption is.
We always wanted to give you the immediate benefit of higher quality products in general, but we
furthermore aim to find solutions, that will ensure
your choice of end-product have the ability to stay
up-to-date in both design and lasting power.
With Denwood by HORN we even have the possibility to ensure upcycling of waste, to make the best
use of the world’s resources and help you, as a
consumer change consumption patterns and make
a more sustainable choice.
We wish to influence this development, and the
speed of which environmental correct standards is
being implemented –Both among suppliers, customers and at a political level. We believe that this
will make a huge difference by requiring more of
the industry, making the purchase decision transparent and not least help protect end-users from harmful substances.
We will continue certifying and third part testing our
own products, but more importantly we will use our
voice and educate within our knowledge in relevant
business networks that have the ability to transform
the current market offer.
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