COP 22 - Flipbook - Side 7
FROM OUR CEO
Our take is that we want to be a firstmover in all
areas that deal with sustainable and responsible development. That may seem ambitious, maybe even
unattainable for a company our size, but we know,
that if we are capable of making a difference, not
necessarily because we can, but because we have
to, and show an example, we hope to lead the
way for more companies joining our development.
A development process
We are often asked, if we have a good advice on
initiating a responsible and sustainable development
as a company. With a risk of plagiarism, our standard answer is:
Just do it.
It is about making a decision, that you want to take
responsibility. And then it may well be, that you
have to start small, but believe me, it develops.
Because once you have activated other people, in
that you want to make a change, you will get both
input and support and not least retention, from an
entire organization, and then it grows.
We are very aware, that our efforts should be seen
as a learning and development process. Because
what we thought were sustainable just 5 years ago,
is nowhere near what will be thought of as sustainable, just 5 years ahead.
We need to be more aspirational, and we need
to start working as a unite. The construction industry
accounts for approximately 40% of the total CO2
emission in Denmark. Our efforts are drops in the
ocean, if we do not manage to establish a clear
industry focus, on the necessity of taking action on
the agenda. Now.
We already have a lot of good, valuable and not
least certified materials in our product assortment But we have to prioritize durability and recyclability
and design these qualities into our products to a
larger degree, and not least, we need to stop our
throw-out culture, and ensure that leftover material,
can be turned into new valuable material.
Taking the lead
Instead of following existing standards we need to
reach higher and set our own. Afterall sustainability
is to a large extent dependent on expectations and
beliefs - And we believe we have a momentum
right now, to define future quality standards within
the industry, and help raise consumers that expect
nothing less than a product, that have made no
harm to neither the environment, the people involved in the manufacturing process nor to them and
We have defined what we believe is sustainable
quality to our valued focal points:
• You, the customer
• The people involved in the manufacturing
• The environment
By setting standards close to these focal points, our
ambition is to proactively stay on track of what is
actually able to drive a sustainable development
that is interesting, attractive and of course needed
for all stakeholders.
On behalf on HORN, I would like to thank you for
the interest you are showing in this report and thereby our organisation.
CEO - HORN