James Magazine Mar Apr 2020 - Page 31



CEO SPOTLIGHT
PIEDMONT HEALTHCARE’S
KEVIN
BROWN
SINCE JOINING PIEDMONT
HEALTHCARE AS PRESIDENT AND
CHIEF EXECUTIVE OFFICER IN 2013,
KEVIN BROWN HAS ESTABLISHED IT AS
A LEADER IN CLINICAL AND SERVICE
QUALITY. THROUGH AN OPERATING MODEL
THAT PLACES THE PATIENT AT THE CENTER OF
THE ORGANIZATION’S DECISION-MAKING,
PIEDMONT HAS PRODUCED OUTCOMES THAT
RIVAL SOME OF THE BEST IN THE
COUNTRY— IN FACT, PIEDMONT
WAS RECENTLY RECOGNIZED AS GEORGIA’S
SAFEST HOSPITAL
evin Brown stresses that he’s an advocate of transparency— both in clinical
and service quality— that helps to educate consumers to make informed healthcare decisions.
Piedmont, for example, was the second hospital system
in the nation to publish unedited patient reviews on
physician profiles. Piedmont also has taken steps to
improve access to care by expanding service offerings in
our communities, including a low-cost virtual care option
available anywhere and anytime in Georgia.
Since 2013, the Piedmont system has more than doubled in size, now serving over 2.5 million Georgians in
more than 750 locations across the state. The system now
operates the largest urgent care and retail network in
Georgia. It has also grown from five to 11 hospitals serving markets that represent 70 percent of the state’s population. And during his tenure, net revenues have risen
from $1.5 billion to a projected $4 billion for 2020.
Brown brought to Piedmont a culture of stewardship
that is now ingrained into the daily operations. As a
result, the total cost of operating Piedmont, on a per unit
basis, is now less than when he arrived in 2013. Much
of this cost reduction is attributed to dramatic improvements in quality, getting value out of scale, and the
elimination of waste through process standardization
and re-engineering.
As a non-profit health system, Piedmont makes contributions to the communities it serves. In FY 2019,
Piedmont’s total community benefit increased to
nearly $275 million.
The new Piedmont Atlanta Tower
Prior to Piedmont, Brown served as chief executive
officer for Swedish Health Services, a five-hospital
healthcare system based in Seattle. Among his Atlanta
community involvements, Brown serves as a director of
the Buckhead Coalition, Metro Atlanta Chamber of
Commerce, Georgia Alliance of Community Hospitals
and the Holy Innocents Episcopal School. James recently interviewed this prominent CEO for more specifics.
For over a century Piedmont Healthcare grew into
one of Georgia’s most comprehensive health care
providers, with services ranging from performing surgeries and delivering babies to completing organ transplants
and handling countless emergency room visits. What is
your vision for future growth?
JAMES
Our vision for the future is to position
Piedmont and Atlanta as a national destination for healthcare, attracting patients from all over the U.S. We are
confident in our ability to achieve this vision given the
infrastructure in Georgia, the favorable business climate
in our state, and the talent we have at Piedmont.
Piedmont has always been known for having the best
clinicians and delivering high-quality care. To complement
this, we are making great strides in improving access to
care close to home and delivering on our promise of a oneof-a-kind experience. We are proud to serve our communities and to always place the needs of our patients first.
KEVIN BROWN
SYSTEM.
How does your system handle Medicaid and indigent care patients?
JAMES
BROWN Piedmont makes no differentiation in care
between patients with commercial insurance and those
continued on page 32
30
JAMES
MARCH/APRIL 2020
MARCH/APRIL 2020
31

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