IntlSOS 30 Years - From East to West - Page 105



05 A Changing World | Sports Supporters
Sports Supporters
Not all global events result in death and disaster.
Sports events in particular can be occasions of
great celebration and, with cheaper travel and
better communications, more people want to attend
or watch them. As well as a high local attendance
these events attract a high viewing profile.
International SOS has been closely involved in many
of these events too: Often as the official assistance
company, or supporting major clients who are using
the event as an opportunity to reward staff and
VIP guests. As well as making sure everything goes
like clockwork for clients and their guests, we have
to be prepared for the unexpected – travel
problems, security threats, accidents, illness and
many other challenges.
FIFA World Cup final, Brazil 2014.
Credit: Corbis
Fascinating
Fact No. 15
We have delivered baseline
health surveys on four
different continents.
Clockwise from top left: Athens 2004;
Vancouver 2010; Beijing 2008; Shanghai 2007;
Special Olympics, Sydney 2000. Credit: Corbis
We start planning two or more years in advance
and offer clients a range of medical, security and
concierge services, before, during and after the
event. A good example – and Major Milestone –
was the 2008 Beijing Olympics.
We have also been involved with the 2000
(Sydney), 2004 (Athens) and 2012 (London)
Olympics as well as the 2007 Special Olympic
Games in Shanghai and the Winter Olympic
Games in Torino (2006) and Vancouver (2010).
All eyes are now on Brazil. With the 2014 FIFA
World Cup behind them Brazil is getting ready for
the 2016 Summer Olympics. Although the World
Cup went well, some security concerns remain and
these have been compounded by the spread of
tropical diseases, such as dengue fever to built-up
urban areas. We are working closely with our joint
venture partner International Health Care (IHC) to
prepare for all eventualities.
We have been involved in a number of FIFA events
as well:
2006
2009
2010
2013
2014
FIFA
FIFA
FIFA
FIFA
FIFA
World Cup in Germany
(Under 21) World Cup in Nigeria
World Cup in South Africa
Confederations Cup in Brazil
World Cup in Brazil
Our involvement in these high profile events
includes providing emergency support via our
Assistance Centres as well as pre travel safety and
health advice and information. Having witnessed at
the Confederations Cup riots which had been
organised via social media, we also monitor Twitter
and other channels to keep ahead of developments.
97

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