James Nov-Dec 2023 web - Flipbook - Page 26
Others in the organization have
also taken note of Morhous’ distinctive leadership qualities and contributions. AJ Siccardi, President of
Metroplex Energy, RaceTrac’s wholly
owned subsidiary, had this to say to
CSP on Morhous’ RLOY recognition:
“Most great leaders have a
strength in either strategic direction
or tactical execution. Natalie is the
unique and extraordinary leader who
excels in both with an unparalleled
level of humility, drive, and desire to
do the right thing regardless of her
feelings or predispositions.”
With a vision deeply rooted in
the legacy of her father and grandfather and an eye toward sustained
and innovative growth, Morhous
isn’t merely maintaining her family’s
legacy— she’s actively enriching it.
Her enhancement strategy has three
prongs: First, Morhous has made it
a priority for RaceTrac to be known
as a renowned destination for fresh,
delicious food selections that delight
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JAMES
guests with each visit. Second, she
is redefining the guest experience
within RaceTrac stores by simplifying and elevating each interaction to
provide seamless convenience. Last,
she emphasizes the need to cater
to the diverse needs of all guests,
from everyday motorists to professional drivers, offering an array of
high-quality fuel options that reliably
keep them on the move.
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As she reflects on her journey
and the road ahead, Morhous shares:
“It’s an unbelievable honor to
receive an award that has a 20-year
legacy in recognizing c-store executives for their contributions in
positively impacting and transforming their respective organization,
and it’s made even more special
given that my father Carl Bolch Jr.
was honored with the same award
14 years ago.”
“Having the opportunity to
continue and fulfill my father’s and
grandfather’s legacies is an extraordinary privilege, and it’s a responsibility I don’t take lightly. I’m
tremendously encouraged by our
recent achievements as a company,
and even more so thinking about
the ways we’ll continue to make
our guests’ lives simpler and more
enjoyable in the years to come.”
Chris Shea is the associate communications
manager for RaceTrac.