Kansas City PBS Community Impact Report - Report - Page 10
Strategic Plan
2022–2025
EXECUTIVE
SUMMARY
With a rich legacy of television service
(Kansas City PBS), a thriving music radio
station (90.9 The Bridge), a growing
digital publishing and journalism
service (Flatland), and ambitions to be
an integral part of the cultural fabric
of the community, Kansas City PBS
has built the foundation it needs to
seize the moment and strengthen its
position as a beacon of the community
— reflecting the audiences we serve
and creating content and services that
are a source for insight, imagination,
and community building. Thus, we
have embarked upon identifying
the right growth opportunities to
elevate and solidify our position as an
authoritative leader in educating and
enriching the Kansas City community.
STRATEGIC GOALS
Our strategic goals are written with a results focus. We are
committed to achieving these goals within the next three
years. They are stated as such and have been put through a
measurability test to confirm that they are specific, measurable,
achievable, relevant, and time-bound.
1
Our goal is for our audience members to see themselves
reflected in the stories we tell and that our staff, storytellers,
boards, and volunteers are representative of the community.
We are equally committed to uniquely serving niche
underserved local audiences that depend on our services.
2
3
4
Vision
Improve lives and connect our
community through the power of
public media.
5
Values
• Trusted
• Valued
• Essential
9
• Engaging
• Diverse
• Quality
• Integrity
Community Relies on Kansas City PBS and Flatland
to Connect National Issues to Local Conversations
We know that every national story starts as a local story
and that our audience and creators care about local issues.
We are committed to creating unique local content and
providing insight on global and national trends through the
Kansas City lens.
Mission
Kansas City PBS, 90.9 The Bridge, and
Flatland serve our diverse community
as essential sources for independent
journalism, multimedia storytelling,
music discovery, and education
resources.
Our Audience Represents the Diversity of the
Communities We Serve
Our Audiences Are Power Users
We are committed to an audience-first approach and
increased use of business intelligence to make betterinformed decisions and deepen our relationship with our
users. Our goal is to have a highly engaged audience and
expand our user base across all platforms.
Local Content Creation Generates Revenue
We will focus on areas where we can provide unique
value, creating local content that the people of Kansas
City want. We believe this is the largest opportunity to find
sustainable revenue streams to continue to support our
mission. In addition, we recognize the opportunity to further
cultivate and leverage community partnerships with local
organizations and foundations to increase revenue and
audiences.
We Are an Integral Part of Community Fabric
For more than 60 years, we have worked to create
community trust and, as a result, have deep roots and
connections within the community. We remain committed
to creating enriching content and services that the people of
the Kansas City region cannot get anywhere else.