Kansas City PBS Community Impact Report - Report - Page 11
STRATEGY MAP
The Kansas City PBS, Flatland, and 90.9 The Bridge Strategy Map is a visual representation
of the organizational strategy — showing a single, holistic story of our plan. It connects
the strategic goals by telling the cause-and-effect story of our strategy.
BUSINESS PROCESS GOALS | 1–2 Years
STRATEGIC GOALS | 3–5 Years
We create unique
local content providing
insight on national/
global trends.
We have an audiencefirst focus in all content
creation. Who are we
trying to reach and why?
CONTENT &
ENGAGEMENT
We will grow the
volume of important
local storytelling.
OUR COMMUNITY
RELIES ON KANSAS CITY
PBS AND FLATLAND TO
CONNECT NATIONAL
ISSUES TO LOCAL
CONVERSATIONS.
OUR
AUDIENCES
ARE POWER
USERS.
Our funders and
community leaders
recognize us as
a source of local
information and a
leader in content
creation.
Mission
We use data intelligence
to make better decisions
and deepen relationships
with our audience.
AUDIENCE
MISSION & VISION | 10–20 Years
WE ARE AN
INTEGRAL PART
OF COMMUNITY
FABRIC.
Kansas City PBS, 90.9 The Bridge,
& Flatland serve our diverse
community as essential sources for
independent journalism, multimedia
storytelling, music discovery, and
education resources.
Vision
Improve lives and connect
our community through the
power of public media.
We will ensure as many
people as possible are
exposed to our content.
We will find, engage,
and grow our
power users.
We uniquely
serve niche local
audiences.
OUR AUDIENCE
REPRESENTS THE
DIVERSITY OF THE
COMMUNITIES
WE SERVE.
DIVERSITY
LOCAL
CONTENT
CREATION
GENERATES
REVENUE.
Our community
partnerships are
leveraged to increase
revenue and
audience.
REVENUE
We use data-driven
decision-making in
funding practices.
Our staff, storytellers,
boards, and volunteers
are representative of
our community.
Our audience members
see themselves reflected
in our content.
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