KCPBS 2022-25 Strategic Plan FNL WEB - Flipbook - Page 2
Strategic Plan
2022–2025
Mission
Kansas City PBS,
90.9 The Bridge, and
Flatland serve our
diverse community
as essential sources
for independent
journalism,
multimedia
storytelling, music
discovery, and
education resources.
STRATEGIC GOALS
Our strategic goals are written with a results
focus. We are committed to achieving these
goals within the next three years. They are
stated as such and have been put through
a measurability test to confirm that they
are specific, measurable, achievable,
relevant, and time-bound.
Vision
Improve lives
and connect our
community through
the power of public
media.
1
We believe that diversity of talent, in front of and behind
the camera, as well as a diverse workforce, leadership team,
Community Advisory Board, and Board of Directors are essential for
our understanding of the region’s diverse communities and for our
ability to deliver content and services that will help us attract, grow,
and engage audiences that represent the makeup of our region.
Our goal is that our audience members see themselves reflected
in the stories we tell and that our staff, storytellers, boards, and
volunteers are representative of the community. We are equally
committed to uniquely serving niche underserved local audiences
that depend on our services.
Values
• Trusted
• Valued
• Essential
• Engaging
• Diverse
• Quality
• Integrity
2
Our Audience Represents the Diversity of the
Communities We Serve
2
Community Relies on Kansas City PBS and Flatland
to Connect National Issues to Local Conversations
Local media is facing an unprecedented level of competition from
national providers as well as over-the-top (OTT) and streaming
services. Audiences have more choices, and content providers
have more options for distributing their work. Yet, we know that
every national story starts as a local story and that our audience
and creators care about local issues. We are committed to creating
unique local content and providing insight on global and national
trends through the Kansas City lens. We will do this by having an
audience-first focus in all content creation and growing the volume
of impactful local storytelling we produce and distribute.