The Morris Brochure - Flipbook - Page 12
The Consumer
ESTABLISHED AND MODERN
Within a short five-mile radius of
The Morris lives a steadily growing
population comprised mainly by late
thirties through mid-forties aged
professionals with spending power.
The majority of these consumers
are married; they are all trenddriven, especially by the latest tech
and eco-friendly practices. Many
are taking advantage of Charleston’s
robust food and beverage scene.
CURRENT RETAIL SALES*
Food & Beverage
$240,519,516
Entertainment & Recreation
$206,990,334
Apparel & Services
URBAN CHIC
IN STYLE
EMERALD CITY
The oldest of the major
demographics of the area,
these professionals lead
exclusive and sophisticated
lifestyles. They’re financially
stable, well-educated, and
environmentally active, and
growing steadily.
Lovers of the arts, travel,
and learning, this urban
demographic, comprised
mostly of married couples
with no children, take
advantage of readily
available time and income to
focus on their interests.
Young, mobile, and likely
to rent, this group is well
educated and employed.
Highly connected, they
dedicate time not spent
using the Internet to foodie
culture, wellness, travel, and
entertainment.
Median Age
Median Age
Median Age
43.3
42
37.4
Median Household Income
Median Household Income
Median Household Income
$109,400
$73,000
$59,200
Labor Force Participation
Labor Force Participation
Labor Force Participation
68%
67%
50%
$139,958,146
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*Based on ESRI 2019 Forecast within 5-mile radius
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