RDA Talent-Attraction-Guide-23 210x297 v2-SP - Flipbook - Page 7
The amount of content here will be
determined largely by the size of your
business but, regardless, it needs to be
easy to navigate.
The best careers pages have a clear callto-action that says ‘Live roles’ or ‘Current
positions’. Job seekers shouldn’t have to
go hunting for it.
As for employer branding, pages to
consider include a DE&I policy, benefits,
career development and employee
testimonials.
Glassdoor
Much like Google (and the other review
platforms) but from the eyes of your
employees rather than customers.
Talent Attraction Guide 2023
Careers Page
As a rule, people are more vocal about
bad experiences than good ones, so
ensure current staff are happy, and
any leavers go through a proper exit
interview process. Value their feedback,
even if they’re leaving.
This will happen more organically if you
have embedded development, coaching
and management practices within the
business.
Linkedin Page
Crunchbase
As powerful as your website, but often
forgotten. Make sure it’s up to date.
Ensure you’re putting out content.
Better still if this includes work life/
careers content at your company.
If you haven’t already, get familiar with
the Insights page and what it can give
away about your business.
So, if your job adverts boast significant
growth in the last 2 years and your
insights tab shows you’re losing
employees hand over fist, it’s there
for all to see.
Google Reviews
No one has to go looking for these.
Google any business… they’re right there.
Keep close to it. Interact. Respond.
Address concerns. Request reviews
from customers etc that you know
will support the business.
Same applies to the other review
platforms.
...And other third party websites. There’s
very little you can do to directly control
what information is available to job
seekers on 3rd party platforms.
For example, “Crunchbase has more
than 4,000 global investment firms that
submit monthly portfolio updates to
Crunchbase. This relationship ensures
Crunchbase has first-hand access to the
most up-to-date information.”
You should keep an eye on what
information is out there and ensure it’s
accurate.
Companies House
What can you do about this one?
Very little. Your financial information
is what it is.
Just have an awareness that some
candidates, particularly at the senior
end will be thorough on their research.
They may have questions around
business performance, and when it
comes to interview, you need to be
prepared to discuss them.
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