Momentum 2020 Workbook - Flipbook - Page 15
How to Launch a Thriving Mid-Level Donor Program
Erik Rogers • Chief Strategist Major Gift Services, Dunham+Company
Learn the keys to develop and launch an effective mid-level donor program, which encourages
general/annual fund supporters to increase their giving, as well as to sustain their support over time.
Creating Facebook Ads That Connect
Brian Curee • Digital Strategist & Founder, Killer Bee Marketing
Are you trying to figure out how to utilize Facebook ads for your radio station? Is it possible to
create an ad that doesn’t “feel” like an ad? Learn what strategy to implement so you can create a
campaign that listeners will connect with, while helping you build a brand that is relatable.
Radio A-Z – An Overview of the Industry Via Every Letter in the Alphabet
Paul and Fred Jacobs • Jacobs Media
Radio A-Z is a fast-paced look at the opportunities and challenges broadcasters are facing.
Walking through the alphabet with corresponding titles, the presentation provides attendees with
an overview of 26 items along with recommendations and examples of how to take advantage of
them. A sneak peak of letter C: Competition – Historically, radio’s competition has been the station
down the dial. Now, competition is everywhere. Learn the issues broadcasters should be focusing
on in order to succeed in the new competitive arena.
Emergency Best Practices: Serving Your Team & Audience During the Unexpected
Todd Stach • Network Program Director, WAY-FM
As a leader, when an emergency strikes, you just can’t wing it. Your team needs you. Your listeners
need you. This session will focus on ways to help you and your team tackle the unexpected with
confidence and grace.