Momentum 2020 Workbook - Page 16



friday
breakouts
presented by:
thursday breakouts
Integrating Your Digital Space for Maximum Engagement & Fundraising Impact
Nils Smith • Chief Strategist Social Media+Innovation, Dunham+Company
We all know that a social media strategy is crucial to your non-profit’s success. In this session,
you’ll learn about the trends of social media and how to capitalize on its use year-round, along
with how best to align these channels with your fundraising strategy. The goal is to help you
better understand how to leverage your digital properties collectively surrounding fundraising
campaigns, while also providing practical ways to implement that strategy in an increasingly
competitive fundraising environment.
This Feels Impossible: Answers on Facing Challenges and Seizing Opportunities
Mark Ramsey • Mark Ramsey Media
Growing your reach is no easy task in the current media landscape. Podcasting, smart speakers,
aging audiences, and competing with the “big dogs” in your market - Mark Ramsey has
experience in it all. Come with your questions and get answers that can help you grow and win.
Camera Angles: Finding New Ways to Talk About the Same Thing
Lisa Barry • Lisa Barry Media
The best radio talent of all time make their craft seem effortless with fresh ideas, word pictures
and surprises. But where does that ability come from? And how can you get the same kind of
result from the same station promos, weather, benchmarks, social distancing and voice tracking?
In this breakout, you’ll walk away with hundreds of ideas on how to talk about the same content in
new and fresh ways.
Serving and Leading the Next Generation
Mark H. Maxwell • Entertainment Attorney & Author
The heart of the Gospel is about building an eternal legacy. How do we freshly open our hearts,
homes and calendars to make others feel known? How can our wisdom and story become the
medicine and hope for those young ones around us? How might our renewed vision and action in
serving the next generation help us find joy, contentment and purpose? Together, let’s discover new
ways to build and multiply young disciples, godly leaders and cultural influencers that exceed us.
16

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