Annual Report Final 2 - Flipbook - Page 18
Language, Values
and Leadership
Through the provision of services and our connection
to communities, we engage with people in a variety of
ways, every day. That engagement has an impact - both
intended and unintended, conscious and subconscious
- and it’s the unintended and subconscious that we’ve
directed our attention to this year, across language,
values and leadership more broadly.
Aware of the power of language to create reality, as a
business, we’re starting to challenge the words we use.
We’re exploring the use of common, everyday language
rather than sector vernacular, and questioning the use
of labels, conscious of how reductive they can be. The
amount of undue damage caused by language used
without clear intent or consideration can be significant
- once reminded of this, it’s hard to forget. Our ultimate
vision is to use language that avoids unnecessary
terminology, and that expands common definitions to
include all, elevating the expectations we have of the
world, and each other.
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