Quarterly Publication - Ed. 02-May6 - Flipbook - Page 11
NUDNIK:
DESIGNING THE
WASTE OUT OF
FASHION
Lindsay Lorusso (Next Founders, 2018),
Co-founder and CEO of Nudnik
PROBLEM
Textile waste from fast fashion
L
indsay is a self-proclaimed circular economy
nerd. After spending 15+ years innovating in
the waste management space at Wasteco, she
launched her own business, Nudnik, with her
twin sister Alex (also a waste management
alum). She’s passionate about combating the growing
global waste problem and being a leading example as
a circular business for the world and her little ones that
will inhabit it’s future. Today, this pair of ‘waste-chasers’
are on a mission to clean up one of the dirtiest industries:
fashion. For 2020, the sisters have something “exciting”
in store and we can’t wait to find out what it is.
SOLUTION
Nudnik: Stylish and sustainable basics for
kids made entirely from pre-consumer textile
waste, diverting all of their (100% organic
cotton) materials from landfill and ensuring
every garment is 100% compostable.
IMPACT
Where it normally takes 2,700 litres of water
to manufacture one t-shirt, Nudnik’s process
uses zero. Launching 5 new products for the
sustainable family in 2020!
NUDNIK JUST LAUNCHED THEIR “DISRUPTOR” TEES
These sustainable, adorable children’s t-shirts made entirely
from offcut scraps saved from landfill, are:
DOUBLE TROUBLE
10
GRIT
Twins Lindsay (left) and Alex (right)
Lorusso tackle clothing waste with
their kids clothing line, Nudnik
Zero
waste
100%
Compostable
Designed to protect
the planet our little
ones will inherit
GRIT
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