Quarterly Publication - Ed. 02-May6 - Flipbook - Page 23
Alyssa Atkins (Next 36, 2013),
Founder and CEO of Lilia
lyssa comes from an impressive
marketing career with senior
positions held at Top Hat and
CareGuide, so it’s no surprise her
branding, communication strategy and pitch are on point. At CareGuide, she
helped the company to significantly scale-up
in just 4 years. Before her explosive marketing
career, her entrepreneurial DNA was evident
as a franchisee for College Pro right out of
University, followed by her stint as a Next
36’er. She’s a shining example of how a strong
founder makes a strong startup (just checkout
the impact she’s had with Lilia below.) Today,
Alyssa has just finished YC’s 2020 cohort and
has big ambitions for Lilia. Wishing you could
get inside her brain? Just your luck, Alyssa
reads... A LOT! Check out her reading list of
over 115 books and counting on GoodReads.
We’ll definitely be doing the same.
Access to fertility testing and information
Lilia: “Your egg freezing concierge”, helping
you figure out your fertility options and make
a data-backed decision on next steps. They
research your insurance coverage, lay out the
process, and give guidance on best clinics.
Then, if you’re ready, they’ll book you into a vetted clinic fast and offer on-demand support.
Secured a $1.4 million seed round from a series
of investors, including YC, Garage Capital,
Panache Ventures and Hustle Fund and is
the first company to partner with a Canadian
hospital to validate hormone comparability.
rankly, women’s health hasn’t changed
much in a really long time. We’re still using
the same practices that were used in our
grandparents time. As such, our healthcare
system has made incorrect assumptions about
the appropriate delivery of care in relation to
our modern way of life:
in a really
— Alyssa Atkins
1. OUR SYSTEM RIGHT NOW IS DEFAULT
CLOSED - Meaning doctors limit what they
tell patients because they’re afraid it may
cause undue anxiety or stress, leaving people
misinformed and unprepared.
2. THE DEFINITION OF HEALTHCARE
IS OUTDATED - Now, people care about
more than just being alive. They want their
healthcare to be proactive and personalized.
Our current system hasn’t yet taken this into
3. REACTIVE, NOT PROACTIVE – This
is how our current healthcare system works.
But, society has changed a lot – women are
having kids a lot later in life and yet, we don’t
have the resources to plan proactively. The
reactive design of our system excludes single
ladies and gay couples from planning their
fertility options proactively.
WHY DOES THIS MATTER? People are
making irreversible decisions about their lives.
We are without access to information about
our bodies that could enable us to be more
informed and confident. Lilia seeks to help
solve that problem.
LEARN MORE FROM ALYSSA
IN HER TECHTO TALK