Quarterly Publication - Ed. 02-May6 - Flipbook - Page 26
mimic the breeding ground of female mosquitoes
and kill them after they come in contact with them,
resulting in reduced transmissions of any mosquito
borne disease (Zika, Malaria, Dengue and others).
The traps are inexpensive, costing 10-20x less than
our nearest competitor, and easy to deploy. Now,
they are being adopted by low and middle income
countries where these trap-based approaches were
previously cost prohibitive.
THE HEALTH OF
OUR PLANET AND
Morgan Wyatt (Next Founders, 2015),
Co-founder and CEO of Greenlid
n Morgan’s eyes, the world isn't going to change overnight. But,
he believes making small changes in consumption behaviours
takes us one step closer to a healthier, sustainable earth.
Morgan attended University of Toronto for his undergraduate
degree, specializing in Pharmaceutical Chemistry, later completing a Masters at Imperial College London. He completed
his PhD at McMaster University in Chemical Biology where he
published 11 scientific articles (including in Science and Nature
Biotechnology), 7 patents and was recognized with many academic and research-based awards. His expertise in microbial
metabolism combined with his drive to build real world solutions
led him to create the leak-proof formulation that is used for
both Greenlid and Biotraps. In 2015, Morgan went full-founder
alongside brother and co-founder Jackson Wyatt and business
partner Adil Qawi. All within that year, he lead the team through
a pitch on Dragons Den and graduated from our Next Founders
program. Since then, they were the recipients of the Manning
Innovation Award in 2018 and have been featured on Newswire,
CBC and The Financial Post.
Learn more about Morgan and his founder story here
HOW DOES SOCIAL IMPACT FIT INTO OR COMPLEMENT YOUR BUSINESS MODEL? HOW DO
YOU BALANCE IMPACT WITH PROFITABILITY?
WHAT KPIS DO YOU LOOK AT?
WHY BUILD A BUSINESS THAT IS FOCUSSED ON,
ESSENTIALLY, CREATING A BETTER EARTH?
Harmful plastics and the spread
of mosquito-borne illnesses
Greenlid: Sustainable products
to replace harmful plastics using materials such as recycled
cardboard, waste bagasse, palm
leaf and sustainably harvested
birch and bamboo. Greenlid also
developed biodegradable mosquito traps that help prevent the
spread of fatal illnesses.
Patented in over 55 countries,
biotraps deployed at the 2016
Greenlid is split into 2 divisions: Our sustainable,
compostable product line which primarily addresses
replacing single-use plastics with the best sustainable
alternatives and Biotraps, our biodegradable mosquito
traps, which are now being deployed on a global scale
to combat mosquito-borne illnesses.
For our compostable product line, we act as a North
American partner for retailers and the food service
industry to redefine their ‘picnic’ sections (plates,
bowls, cutlery, straws etc.) with a focus on replacements
to single-use plastic while developing products that
make it easier to live a guilt-free sustainable life. With
increasing plastic bans (styrofoams, plastic bags, and
more), many retailers are looking for a single, sustainable
partner that helps meet all current regulations and
looks to the future rather than meeting only today’s
standards. This is where Greenlid provides value with
education and solutions to our customers.
On the other side of our business, we have taken
our biodegradable leak-proof technology found in our
compost bin and applied it to mosquito traps (Biotraps)
that can be deployed easily and inexpensively. The traps
Social impact happens as a direct result of us
being able to provide our product to our customers.
For every piece of plastic we can replace with a
sustainable alternative, we provide a quantifiable
environmental impact. For example, a single grocery
store switching from selling plastic cutlery to our
sustainable birch cutlery can prevent ~100kg or
plastic entering the landfill - think about multiplying
that impact to every grocery store in Canada! For
Biotraps, our goal is to partner with governments
and build local manufacturing to provide at cost
solutions that can be deployed to the masses. Here,
our metrics are all focussed on the reduction of
infectious disease in the deployed areas, which we
actively monitor with our local partners.
WHERE IS GREENLID TODAY AND WHAT IS YOUR
LONG TERM VISION OR GOAL FOR GROWTH?
At Greenlid, we want to be leaders in sustainability
and provide the best possible solutions to positively
affect the environment and human health. We hope
our company, through private label partnerships
and our branded products, will offer solutions and
choices for every day consumers that improve
the environment. On the health front, we want to
provide Biotraps on a global scale to anywhere
still combating mosquito-borne illness. We hope
biotraps become part of the vector control toolkit
alongside the spraying & fogging of insecticides,
and bed netting. Lastly, we hope to build local
manufacturing directly in infected countries to
bring the cost of our solution down even further.