OM magazine Welcome

OM | ISSUE 001 | JAN-MAR 2021
An introduction by Aki Murata, Chief
Operating Officer of OM Digital Solutions
A very warm welcome to 2021, a year full of positive
possibilities, and to this special edition of OM magazine.
On 1 January 2021, OM Digital Solutions became the new home for Olympus
cameras and audio products. Thank you to those joining us on this new journey.
This magazine has been created to celebrate the continuing story of our iconic
products and to give a feel for the direction we will be taking. We plan to build
on the strengths of the Olympus system and will bring you exciting news as
the year goes on – even more than we have already hinted at in our product
roadmap. The transition to a new business is not without its challenges but we
are already confidently settling into a new routine.
In the following pages, 12 talented Olympus photographers from around the
globe talk us through some of their favourite images, the stories behind them
and what they’re most looking forward to when moving more freely becomes
possible again. It is an uplifting look at the world around us and the beautiful
images out there for the taking. A strong focus on nature and outdoors runs
through the publication and matches the evolution of the Olympus system,
where some core strengths have been at the heart of the process. The ethos
has always been to bring the joy back into photography: with less to carry and
functionality that brings real benefits, allowing freedom to photographers.
A mainstay of many of our products has long been the ability to confidently
perform in all conditions, thanks to weathersealing. And while we are not
suggesting that everyone should stand in a heavy downpour to get the shot,
with our cameras you could! Encouraging exploration of the environment around
us, whether your preferred genre is in the natural world or the urban jungle of
a cityscape – both of which you’ll find shared in this magazine – our job is to
make it as enjoyable and fuss-free as possible.
Excelling in the intricate details of macro photography – and the perhaps less
widely recognised genre of field macro – will also form part of our direction and
system specialism in the coming years. More of that in a future issue.
For now though, enough of me; I will let our photographers tell you what they
love about using Olympus and what they hope to share with us in the future.
To all those who have come on board with us, thank you. And for those yet to
take the plunge, we look forward to welcoming you into the fold. Let’s make this
year one to remember for all the right reasons.

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