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BRAND GUIDELINES
HERITAGE BREED
FREE RANGE
BLUE & BROWN EGGS
Heritage Breed is a breed of its own—literally! Not
only are the eggs laid by distinctly different hens, but
the brand is a departure from its free range relatives.
Heritage Breed is a more premium product with beautiful pastel blue and rich brown shells. Combined with
distinct rich amber yolks, the Heritage Eggs boast a
“delightfully different” experience.
This is why the primary message with Heritage Breed is
“delightfully different in the way they look and taste.”
It communicates a premium experience that other free
range egg brands do not offer. “Rich Amber Yolks” and
“Free Range Blue & Brown” are secondary messages
that specifically identify the visible features of the eggs.

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