EMBED - GLO, USA,UK, GER example page - HappyEgg - Page 44



H E BRAND GUIDE | 2019
BRAND GUIDELINES
MESSAGING
OUR VOICE IS FIRST AND FOREMOST THE AUTHORITY ON HEN WELFARE.
WE TAKE MORE CARE THAN OTHER BRANDS TO LOVE OUR BIRDS, SO WE
LIKE TO BRING THAT TO THE FOREFRONT. WE SHARE OUR STORY WITH
A FRIENDLY AND APPROACHABLE DEMEANOR. WHEN WE’RE EXPLAINING
SOMETHING TO OUR BUYERS OR FOLLOWERS, WE TREAT THEM LIKE A
FRIEND AT A NEIGHBORHOOD BARBEQUE. WE PREFER A SIMPLE MESSAGE
THAT MAKES THEM SMILE OR WARMS THEIR HEART. THE WORD “HAPPY”
IS A PART OF OUR NAME, SO HAPPINESS IS INGRAINED IN EVERYTHING
WE DO—FOR OUR BIRDS AND FOR OUR CUSTOMERS.
Happy
43

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