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H E BRAND GUIDE | 2019
SOCIAL MEDIA
BRAND GUIDELINES
INFLUENCERS
We desire our social media channels to be an experience. When a follower
connects with us on-line, we seek to engage them with fresh ideas and
insights, vibrant images, fun videos, little-known facts, and unique recipes
using our eggs. We focus on our farms, the hens, the eggs, and how it all
leads to goodness on their kitchen table.
We look for inventive ways tie to the freedom of our birds with the deliciousness of our eggs. Our voice is friendly, approachable and even uses
emoticons and language that are up-to-date with today’s media culture.
Our influencers are
advocates that help spread our story.
They share about both our highest hen
We have dozens of conversations with our followers daily on a basis because
it fits our brand to be responsive to questions, comments, and messages.
welfare standards and our farm-fresh deliciousness but with a personal, custom touch.
With many of them being “Concerned Egg Lovers”
themselves, our Influencers easily extend Happy
Egg goodness to thousands of new followers
across the country – but often with a regional
or local flARE. By sharing both the free-range
hen story and recipes that bring alive Happy
Egg’s visual, taste, and health benefits,
our Influencers are true extensions of the brand.
51

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