HappyEgg BrandGuide 2018 v1.7 (1) - Page 7



Happiest Hens
COPRORATE VALUES
OUR STRATEGY
The Five Freedoms:
›› From Hunger and Thirst
›› From Discomfort
›› From Pain, Injury, and Disease
›› From Distress
›› To Express Normal Behavior
HAPPIEST FARMERS
RAISE
THE
STANDARD
HUNGRY
TO
GROW
FREEDOM
TO
RUN
IN IT
TOGETHER
We seek daily ways to
improve our product
and work.
We aggressively
pursue opportunities.
We are given the
space to do our best.
We work with and for
each other.
We desire to learn
more.
We trust the
professionalism of our
teammates.
We desire collective
success.
We seek excellence
in all that we do.
We resist
complacency.
We are expected to
create and implement.
›› Top-end Income
›› Maximizing Family Time
›› Loving the Work
›› Trusted Support
›› The Highest Standards
Happiest
HENS
BEST VALUE
Best
VALUE
Happiest
FARMERS
›› One-of-a-Kind,
Proprietary Breed
›› Rigorous Pullet Program
›› Innovative Feed
›› Unparalleled Farmer Support
›› State-of-the-Art Tech
5

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