HappyEgg BrandGuide 2018 v1.7 (1) - Page 2



HAPPY EGG
brand guide
TOC
Our Mission __________________________ 3
The Five Freedoms ____________________ 9
Our Story _____________________________ 13
Our Birds _____________________________ 15
Our Shopper __________________________ 16
Our Opportunity ______________________ 20
Our Farms ____________________________ 23
Our Products _________________________ 29
Brand Guidelines ______________________ 31
The Logo
31
Color
34
Typography
35
Packaging
37
Messaging
42
Photography
46
Website
49
Social Media
50
Influencers
51
1

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