HappyEgg BrandGuide 2018 v1.7 (1) - Page 34



H E BRAND GUIDE | 2019
BRAND GUIDELINES
LOGO SPACING
LOGO USES
Clean spacing around the logo allows it to breathe when
used with other design elements. This predetermined spacing helps the user place the logo with ample white space so
it doesn’t feel crowded. The spacing has been created using
the heart from the logo for reference.
Notice when the logo is scaled down, the spacing matches
the size of the heart in the logo. No other elements in the
design that the logo is being used in should cross the imaginary boundary around the logo's perimeter.
BK1
BK2
IMPROPER LOGO USE
The primary and secondary logos should only be used as
shown in this guide. The below usages are unnaceptable:
G1
G2
Y1
Y2
BL1
BL2
DECONSTRUCTING LOGO
OFF-BRAND COLORS
OUTLINED LOGO
REMOVING ELEMENTS
DISTORTING LOGO
MULTICOLORED LOGO
Please adhere to these spacing guidelines for the most
consistent usage of the Happy Egg logo.
When using colors other than black or yellow, the
full logo will be either black or white.
33

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