HappyEgg BrandGuide 2018 v1.7 (1) - Page 37



H E BRAND GUIDE | 2019
BRAND GUIDELINES
COLOR
TYPOGRAPHY
PRIMARY LOGO
PMS 1365
C=0 / M=35 / Y=85 / K=0
#FBAF3F
R=251 / G=176 / B=63
RICK BLACK
C=0 / M=0 / Y=0 / K=100
Primary colors for print
and digital advertising,
packaging, and other
promotional materials.
The yellow and black
colors are from the logo
and are recognized as
the one two punch for
Happy Egg.
#000000
R=0 / G=0 / B=0
abcdefghijklMnopqrstuvwxyz
12345678910!&,:(?."
abcdefghijklMnopqrstuvwxyz
12345678910!&,:(?."
Harman Inline
ABCDEFGHIJKLMNOPQRSTUVWXYZ
12345678910!&,:(?."
abcdefghijklmnopqrstuvwxyz
Brandon Grotesque
HAPPY EGG FONT FAMILY
PMS 9100
C=7
R=233
M=6
G=230
Y=10
B=223
K=0
PMS 144
C=4
R=274
M=50 G=148
Y=96
B=29
K=0
PMS 7739
C=81
R=20
M=11
G=168
Y=94
B=80
K=1
PMS 7417
C=5
R=0
M=84 G=0
Y=84 B=0
K=0
PMS 7688
C=70 R=0
M=150 G=0
Y=5
B=0
K=0
PMS 447
C=74 R=61
M=62 G=68
Y=54
B=74
K=41
#E8E6DE
#F7941D
#14A850
#F04E37
#4A96D0
#3D444A
Listed above are additional color that serve as accent colors and complimentary colors to the brand as well as 4 color imagery
to give the brand an authentic and well rounded palette.
Harman Sans
Display Text
and Headline Copy
Happy Egg uses several font families in
different applications to share an authentic
voice and point of view to the markets we
target. The fonts speak to our heritage and
history, while still showing a playfulness to
the brand.
Display Text
and Headline Copy
Headline and Body Copy
Abcdefghijklmnopqrstuvwxyz
12345678910!&,:(?."
Buinton Rough
Display Font, Stylized Headers and Infographics
AbcdefghijklmTvwxyz
12345678910!&,:(?."
Thirsty Rough
Display Font, Stylized Headers and Infographics
35

Paperturn



Powered by


Full screen Click to read
Paperturn flipbook
Search
Overview
Download as PDF
Print
Shopping cart
Full screen
Exit full screen