HappyEgg BrandGuide 2018 v1.7 (1) - Page 38



H E BRAND GUIDE | 2019
PACKAGING
OUR PRODUCTS
The signal words that shoppers are looking for at the
shelf—FREE RANGE & ORGANIC—are not ownable
by us or anyone else, but they are very powerful.
So, we created a way of owning these words by embedding them inside of phrases that are so “Happy Egg”
no one would dare try and steal them. We have legally
protected these names.
Inspired by a slightly nostalgic small-town America, our
packaging elements use a clean yet lightly time-worn
look. There is a slight and visible irregularity to textures,
edges, and lighting that echo the natural feel of the brand.
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