PPLI Annual Report 2018 - Flipbook - Page 30
(iii) Languages Connect: Social media campaign
This was launched in October 2018. Between October and year end 2018, the campaign had generated over
4.46 million impressions across Facebook, Instagram, Snapchat and Twitter. These results are outstanding and
are very promising to the future success to Languages Connect’s social channels, particularly in the context of
new pages and channels starting with no following.
2,302 Facebook Engagements
1,929 Reactions 276 Comments 97 Shares
12,083 Instagram Engagements
11,602 Reactions 481 Comments
259,000 Website Awareness Advert Clicks
1.1 million Impressions 2,054 Link Clicks
900,000 Instagram Stories Impressions
Reaching 225,471 Teenagers Throughout Ireland
85,500 Organic Twitter Impressions
3,054 Engagements 103 Clicks
1,081,716 Snapchat Impressions
412 Swipe-ups to the Languages Connect Website
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